Myth: The majority of consumers do not like receiving marketing material through their letterbox.
Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, whilst 13% retain it for a week or more.
Myth: Consumers don’t find door drop marketing useful.
Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Myth: People do not keep leaflets that long.
Fact: 38% of leaflets are kept for at least a few days and 13% are kept for a week or more.
Myth: Leaflet distribution doesn’t work.
Fact: 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.
Myth: Leaflet distribution doesn’t work as well as direct mail, TV or press.
Fact: 48% of consumers responded to leaflets compared to 47% for direct marketing, 47% for television and 60% for press advertising.
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